A celebration of individuality.
You know the feeling when you feel like you're falling behind, not where you should be, or don't have everything sorted? When you feel like you're not doing enough, and you compare yourself to others, maybe even feeling a little jealous or doubting yourself? Maybe you want to do something but your scared of failing or worried about what others might think.
Road was built on these very feelings. Imposter syndrome, self-doubt and everyday challenges that many individuals face (including ourselves) due to societal pressures and personal expectations.
Road serves as a reminder that we are all on our own unique paths in life, facing different challenges, moving at different speeds, reading different chapters. Whilst it’s easy to get caught up in comparison and self-doubt, trust in yourself and your journey, embrace all that comes with it. See your differences as gifts that make us unique and should be shared with the world.
Remember you are right where you need to be. lt's not a race. There is no right or wrong way to live.
Your journey is yours alone, unique to you.
Embrace it. Love it. Feel it. Enjoy it.
It only made sense for the first collection (since establishing this new identity and purpose of ours) to share the idea of embracing ones journey, especially when it was evident to see that we weren't the only ones struggling with it.
The spirit of exploration, movement, adventure, and self-discovery were at the core of the design.
Garments are crafted to provide comfort and warmth without sacrificing freedom of movement. Whether you’re exploring new places, pursuing your passions, or simply moving through everyday life, Road can be worn.
See these pieces as companions—a piece of us to you—meant to remind you that while you tread through life, you are never alone.
Cursive font symbolises the fluidity of movement through one's journey, the ups, downs, twists and turns. It also reflects that progression is never linear.
To enhance authenticity and individuality, we used chain stitch embroidery, giving each piece a distinct hand-crafted appearance.
Photoshoot with our brother Levi.
